Marketing Communication 1 (5 cr)

Evaluation scale

H-5

Schedule

Weekly timetable for the marketing communications part:

Wednesdays at 14-15.30 pm and Thursdays at 12.15-13.45 am in Zoom

Week 35: Introductions; introduction to the module and the assignments.

Week 36: Customer Experience + assignment during class

Week 37: Independent work (e.g. Hubspot certificate)

Week 38: Content marketing + assignment during class.

Week 39: Marketing communications mix (Advertising and Sales Promotion) + assignment during class

Week 40: Marketing communications mix (Personal Selling and PR) on Wednesday + Reading Circle: Articles on Thursday

Week 41: Marketing communications mix (Personal Selling and PR) assignment (no lecture on Thursday)

Week 42: Marketing communications mix (Direct Marketing and Digital marketing) + assignment during class. Hubspot certificate deadline.

Week 43: No lectures due to LC3 – Design Sprint

Week 44: Planning and implementation of marketing activities
(SOSTAC: Situation Analysis + Objectives)

Week 45: Planning and implementation of marketing activities
(SOSTAC: Strategy and Tactics)

Week 46: Group work on SOSTAC on Wednesday (no lecture). Coaching on Thursday.

Week 47: Submit your SOSTAC draft for feedback. No lectures this week.

Week 48: Feedback for SOSTAC draft. Planning of marketing activities (SOSTAC: Actions and Control)

Week 49: Coaching for SOSTAC available.

Week 50: Finalising SOSTAC with your group. Deadline for SOSTAC.

Week 51: Feedback.

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Reading circles
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Teaching methods and instruction

Marketing Communication part: Annette Toivonen
Law part: Pia Vapaavuori

Learning assignments

Assignment 1: SOSTAC - Marketing communication plan, including activity in class (group assignment: peer assessment will impact your SOSTAC grade): 60 %

Assignment 2: Hubspot certificate (individual assignment) Pass/Fail (Failure will lower the grade for assignment 1 with -1), choose between these certificate topics: Inbound Marketing, Content Marketing, Social Media.

Assignment 3: Law 40 %

Assignment 4: Peer and self assessment + official module assessment

Assignment 5: Peer and self assessment + official module assessment