Marketing Communication 1 (5 cr)

Evaluation scale

H-5

Schedule

Mondays and Thursdays at 10-11.30 am. Mon in 2402 and Thu in 3421.
Weekly timetable for the marketing communications part:

Week 34: Introduction to the semester and SAL1 module on Monday.
No contact lecture on Thu 22 August due to LC3 - Design Sprint.

Week 35: Introduction to the module assignments + Customer Experience

Week 36: Content marketing (theory)

Week 37: Content marketing (alumni / supervisor stories).
No lecture on Thu 12 September.

Week 38: Marketing communications mix (Advertising and Sales Promotion)

Week 39: Marketing communications mix (Personal Selling and PR). Marketing related Reading Circle on Thu 26 September.

Week 40: Marketing communications mix (Direct Marketing and Digital marketing)

Week 41: Planning and implementation of marketing activities
(SOSTAC: Situation Analysis)

Week 42: Planning and implementation of marketing activities
(SOSTAC: Objectives)

Week 43: Planning and implementation of marketing activities
(SOSTAC: Strategy and Tactics)

Week 44: Time to do Hubspot certificates. No lectures this week.

Week 45: Planning and implementation of marketing activities
(SOSTAC: Actions)

Week 46: Planning and implementation of marketing activities
(SOSTAC: Actions, CTAs). Marketing related RC on Thu 14 November.

Week 47: Planning and implementation of marketing activities
(SOSTAC: Control)

Week 48: Finalising the marketing plan

Week 49: Finalising the marketing plan + deadline on Thursday.
No lectures this week.

Week 50: Feedback

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Reading circles
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Learning assignments

Assignment 1: Marketing communication plan, including activity in class (group assignment): 50 %

Assignment 2: Content marketing: alumni or supervisor story (individual) + marketing visit to a school (group): 20 %

Assignment 3: Hubspot certificate (individual) Pass/Fail (Failure will lower the grade for assignments 1 & 2 with -1)

Assignment 4: Law 30 %

Assignment 5: Peer and self assessment + official module assessment