Event Management 2 (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study and possible exams.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Bowdin, Allen, O’Toole, Harris & McDonnell 2006. Events Management. Elsevier, GB
Davidson, Rob 2003. Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.
Ferdinand Nicole, Kitchin Paul 2012. Events Management. An International Approch. SAGE Publications Ltd.
Frissen, Janssen, Luijer 2016. Event Design Handbook. BIS Publishing, Amsterdam
Masterman, Wood 2006. Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA
Morel, P, Preisler P, Nyström A 2002. Brand activation http://www.metro-as.no/pdf/fagartikler/Brand%20Activation.pdf
Veal, A.J. 2011. Research Methods for Leisure and Tourism. Financial Times Prentice Hall 4th revised edition.
Wolf, P & J 2005. Event Planning Made Easy. The McGraw-Hill Companies, NY

Teaching methods and instruction

Inquiry learning, working in small groups, event production.

Working life connections

Commissioner Kalevala experience project

Learning assignments

Presentation
Lyyti assignment
Liveto assignment
Event Concept creation