Event Management 1 (5 cr)

Evaluation scale

H-5

Schedule

w 34 Introductory class, teams, practicalities, teambuilding
Introduction of semester projects: Eemil, Jarmo & Monika
w 35 Viaporin kekri kickoff
w 36 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events. Starting the semester projects.
w 37 Event production process.
Creating an event project plan. Setting event objectives.
w 38 Managing event projects, tools and project management guidelines, internal communication and file management on Teams
w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
w 40 Building and leading an event team
w 41 Event Design and Marketing
Service blueprinting events and mapping out the customer journey
w 42 DESIGN SPRINT – no classes
w 43 Event financing, sponsorship and budgeting
Risk management at events
w 44 Viapor kekri
w 45 Compensation free – no classes
w 46 International congresses
w 47 Licensing at events, event evaluation and reporting
w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services

w 49 Sustainable events.
w 50 Wrapping up, reflection on learning. Celebrating success!

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB

Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.

Masterman, Wood, 2006: Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA

Reic, Ivna 2017: Events Marketing Management. A Consumer Perspective.

Wolf, P & J, 2005: Event Planning Made Easy. The McGraw-Hill Companies, NY, NY

Davidson R 2019: Business Events. Routledge

Davidson R 2003: Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.

Teaching methods and instruction

Project work in teams

Working life connections

Learning objectives are reached through real-life projects and lectures.

Project 1: Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus. https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022

Project 2: Viaporin Kekri: http://www.viaporinkekri.fi/en/viaporin-kekri-main/

Project 3: Evento Awards (not confirmed)

Exam dates and re-exam possibilities

No exam

Internationality

Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.

Learning assignments

Project related tasks

Assessment methods

Team assignments (project work in teams):

Project deliverables:

project plan and key planning documents on Teams
summary of project as powerpoint, video or blog text

case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events