Event Management 1 (5 cr)

Evaluation scale

H-5

Schedule

w 34 Introductory class, teams, practicalities, teambuilding
Introduction of semester projects: Eemil, Jarmo & Monika
Selecting teams for semester projects
w 35 Event production process.
Creating an event project plan.
Managing event projects, tools and project management guidelines, internal communication and file management on Teams
w 36 Viaporin kekri kickoff at Suomenlinna
w 37 Company visits.
w 38 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events.
First milestone check for projects
w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
w 40 Event Design and Marketing
Service blueprinting events and mapping out the customer journey
w 41 Building and leading an event team
w 42 DESIGN SPRINT – no classes
w 43 Event financing, sponsorship and budgeting
Risk management at events
Final check for semester project
w 44 Viaporin kekri
w 45 Compensation free – no classes
w 46 International congresses (SLUSH)
w 47 Licensing at events, event evaluation and reporting
w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services
w 49 Sustainable events.
w 50 Wrapping up, reflection on learning. Celebrating success!

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB
Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.
Davidson R 2019: Business Events. Routledge

Teaching methods and instruction

Project work.

• MICE sector and business events, Event industry
• Event creation process: understanding client’s needs and aim, ideating, creating customer experience, production process, evaluating and reporting events
• Practical work as event support

Working life connections

Learning objectives are reached through real-life projects and lectures.
• Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus: social activities, social media plan. 2021 edition of the conference: https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022
• Viaporin Kekri 5.11., The Governing Body of Suomenlinna & Haaga-Helia
• Evento Awards (not confirmed)

Exam dates and re-exam possibilities

No exam

Internationality

Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.

Learning assignments

Team assignments (project work in teams):
60% Project deliverables:
• project plan and key planning documents on Teams
• summary of project as powerpoint, video or blog text
• case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events
10% Self-assessment: Storytelling
30% Assistance in the events, activity during classes and weekly assignments

Assessment methods

Team assignments (project work in teams):

Project deliverables:

project plan and key planning documents on Teams

summary of project as powerpoint, video or blog text

case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events