Marketing and Sales in a Digital World: Project Work (5cr)
Code: SAL2IB103-3002
Basic information of implementation
- Enrollment
- 13.06.2022 - 19.08.2022
- Enrolment for the implementation has ended.
- Timing
- 22.08.2022 - 16.12.2022
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- IBBA Degree Programme in International Business Administration
- Teachers
- Maria Vickholm
- Susanna Luoma
- Groups
-
CONTACTContact implementation
-
IB3IBBA 3. semester
- Course
- SAL2IB103
Evaluation scale
H-5
Materials
Materials given by the teacher
SOSTAC - Guide To Your Perfect Digital Marketing Plan by PR Smith 2014. PR Smith Marketing
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Halligan, B. & Shah, D. 2014.
Teaching methods and instruction
Contact and online guidance
Authentic project work
Working life connections
Real worklife project
Exam dates and re-exam possibilities
No exams, only group assignments
Internationality
The course language is English
Learning assignments
1. Project plan, pass/fail, group assignment - must be returned
2. Google Certificate - Fundamentals of Digital Marketing, 0-3-5, individual assignment, 15%
3. SOSTAC - Digital Marketing plan for a real company/commissioner, group assignment, 60%
4. Examples of content for the commissioner, group assignment, 25%