Service Design and Branding in Aviation Business (5 cr)

Evaluation scale

H-5

Schedule

Week 3 Introduction

Implementation methods, demonstration and Work&Study

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Materials

Materials provided by the instructor, guest lecturers and students on the following topics:

design thinking for business processes
service design on the scale of organisation/ecosystem
market research and analysis
tools for financial management
product development
brand as an intangible asset
customer experience as added value

Teaching methods and instruction

Project-based learning; inquiry learning; lectures; workshops; councelling; discussion; debate; presentation sessions

Working life connections

The module enhances the student's ability to aim at management positions in their career building. Guest lecturers include experts from the industry

Exam dates and re-exam possibilities

Project

Internationality

The module is taught in English

Completion alternatives

Recognition of prior learning is possible based on relevant prior work experience or studies, subject to extra tasks and assessment

Assessment methods

Assignment (report/presentation), self/peer assessment, classroom performance and tasks related to module's contents and deliverables, reading circle