Service Design and Branding in Aviation Business (5 cr)

Evaluation scale

H-5

Schedule

The contact sessions will take place on Porvoo Campus, on Wednesdays, 10:00-11:30 Room 3425 and 14:00-15:30. Other arrangements are possible, please follow the updates.

Week 5 29.1 Introduction; Taneja 2014
Week 6 5.2 reserved for studying Taneja 2014 (no contact lesson)
Week 7 12.2 Taneja 2014 presentation of chapters 1-9
Week 8 Winter holidays (no class)
Week 9 26.2 lectures by Mehmet Erturk, Ozyegin University and Bulat Ermakov SUAI
Week 10 4.3 Design thinking (materials in Moodle) + online session
Week 11 11.3 Design thinking (materials in Moodle) + online session
Week 12 18.3 Assignment (the plan, mid-term check); airline case 1
Week 13 25.3 airline case 2
Week 14 1.4 Branding; SOAR + other materials
Week 15 8.4 Lean
Week 16 15.4 Lean
Week 17 22.4 Brand as an asset, goodwill, M&A
Week 18 29.4 Assignment (reports, and presentations)
Week 19 6.5 Exam
Week 20 13.5 Feedback, assessment
Week 21 20.5 Re-examination

Please note that the instructor intends to make use of contact hours either in classroom or online. Additionally, the students are welcome to book appointments whenever needed (face to face or otherwise) The above sequence and scope of contents may change.

Implementation methods, demonstration and Work&Study

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Materials

Materials provided by the instructor, guest lecturers and students on the following topics:

design thinking for business processes
service design on the scale of organisation/ecosystem
market research and analysis
tools for financial management
product development
brand as an intangible asset
customer experience as added value

Teaching methods and instruction

Project-based learning; inquiry learning; lectures; workshops; councelling; discussion; debate; presentation sessions

Working life connections

The module enhances the student's ability to aim at management positions in their career building. Guest lecturers include experts from the industry

Exam dates and re-exam possibilities

Exam: May 6, 2020
Re-exam: May 20, 2020

Internationality

The module is taught in English, has several Erasmus visiting scholars and works with cases taken from international organisations

Completion alternatives

Recognition of prior learning is possible based on relevant prior work experience or studies, subject to extra tasks and assessment

Learning assignments

Main assignment: The students (2-3 per team) focus on a business in its ecosystem (in the context of an airline industry) and apply design thinking and financial management to the business case with the goal of maximising the value of the business. Submit a report, and make a presentation in class on 29.4. Please note that the nature and scope of the assignment proposed above could allow for variation, if necessary. More instructions will be given during the module.

The module will contain other smaller scale assignment, including Reading Circle, and other activities and classroom work.

Assessment methods

Exam, assignment (report/presentation), self/peer assessment, classroom performance and tasks related to module's contents and deliverables, reading circle