Marketing and Sales in Aviation Business (5 cr)

Code: SAL2AB201-3012

Basic information of implementation


Timing
23.03.2026 - 15.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Chongqing
Teaching languages
English
Seats
15 - 60
Degree programmes
ABBA Degree Programme in Aviation Business
Teachers
Ari Soinola
Groups
AB4CQ
Abba 4 period Chongqing (AB4CQ)
CONTACT
Contact implementation
BLENDED
Blended implementation
Course
SAL2AB201

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Materials

Books on the content topics

E-books and online articles

Online tutorials

Companies’ web-portals

Relevant media, news agencies, quality press, etc.

Social networking tools

Exercises, tests

Instructors’ own materials, materials produced by students.

-Magretta, J. (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press.
-Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2015). Strategic brand management (3rd ed.). Oxford University Press.
-Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (Seventh edition.). Pearson (p.5-26)

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