Marketing and Sales in Aviation Business (5 cr)
Code: SAL2AB201-3011
Basic information of implementation
- Timing
- 24.03.2025 - 16.05.2025
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Chongqing
- Teaching languages
- English
- Seats
- 15 - 60
- Degree programmes
- ABBA Degree Programme in Aviation Business
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Materials
Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students.
-Magretta, J. (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press.
-Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2015). Strategic brand management (3rd ed.). Oxford University Press.
-Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (Seventh edition.). Pearson (p.5-26)