Marketing and Sales in Aviation Business (5 cr)
Code: SAL2AB201-3007
Basic information of implementation
- Enrollment
- 02.01.2023 - 13.01.2023
- Enrolment for the implementation has ended.
- Timing
- 16.01.2023 - 16.03.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- RDI portion
- 5 cr
- Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- ABBA Degree Programme in Aviation Business
- Teachers
- Thomas Sundman
- Groups
-
CONTACTContact implementation
-
AB3Aviation Business 3rd semester (ABBA)
-
EXCHEXCH Exchange students
- Course
- SAL2AB201
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Materials
Airline Marketing and Management, Stephen Shaw, Any edition
Magretta, J. (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press.
Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2015). Strategic brand management (3rd ed.). Oxford University Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (Seventh edition.). Pearson (p.5-26)
Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases