Marketing and Sales in Aviation Business (5 cr)

Code: SAL2AB201-3003

Basic information of implementation

Enrollment: 04.01.2021 - 15.01.2021; Enrolment for the implementation has ended.

Timing: 18.01.2021 - 21.05.2021; Implementation has ended.

ECTS Credits: 5 cr

RDI portion: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: ABBA Degree Programme in Aviation Business

Teachers: Miquel AlimbauComas

Groups: AB3
Aviation Business 3rd semester (ABBA); EXCH
EXCH Exchange students

Course: SAL2AB201

Evaluation scale

H-5

Schedule

The contact sessions will take place on Tuesdays, 08:15am - 11:30am through Zoom/Teams.

Implementation methods, demonstration and Work&Study

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits
Independent study and teamwork

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Materials

The instructors use their own teaching materials, and a variety of academic and media sources.

Teaching methods and instruction

Plenary lectures, project-based learning, inquiry learning, presentation sessions.

Working life connections

This module has been developed for Haaga-Helia’s teaching environment based on the methods of inquiry learning and project-based learning, hence, having direct relationship with the working life scenarios that students may face in the future.

Exam dates and re-exam possibilities

Exam date to be on 27th April 2021. Re-examination will take place according to HH guidelines.

Completion alternatives

To be agreed with the lecturer.

Learning assignments

Students will perform a number of assignments for the module.

Assignment 1: Pre-assignment 15%
(individual) Videos related to student presentation and prior knowledge about marketing and sales
Assignment 2: Group Presentations 35%
(in teams of 5-6 people) Presentations assigned by the lecturer related to learning topics
Assignment 3: Individual Quiz 35%
(individual) Individual quiz/exam, semester end
Assignment 4: Self & Peer Assessment 15%
(individual) Self & Peer assessment related to the group project

The nature, scope, and sequence of the assignments proposed above could allow for variation, if necessary. More instructions will be given during the module.

Assessment methods

Group presentations (35%)
Individual Quiz/Exam (35%)
Pre-assignment (15%)
Self-Peer-assessment (15%)

Attendance of the sessions is compulsory. The required minimum attendance is 80%. Other arrangements are only acceptable when agreed in advance with the instructor.