Customer Insight 1 (5 cr)

Evaluation scale

H-5

Schedule

please see the first semester Moodle / Sharepoint sites

Implementation methods, demonstration and Work&Study

Peer-to-peer learning
Tutorials
Debates
Study tours and company visits
Lectures and workshops
Independent study and teamwork
The assessment of one’s own learning

Materials

Books on the content topics
E-books and online articles
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.
More specific to be stated in implementation plan

Teaching methods and instruction

The module is a part of basic studies in Porvoo Campus competence-based curriculum and advances the following competences: e.g., customer understanding and service, understanding how to find and maintaining customers, customer lifecycle, customer analysis, focus on customer experience, communication and argumentation, active listening and rapport building and skillful communication. There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.

All of the competences are implemented in learning activities jointly with other modules. The methods used in the learning activities are e.g.:

Working life connections

Company visits, guest lecturers and workshops in cooperation with different companies and organisations.

Exam dates and re-exam possibilities

No written exam

Internationality

Possibility to work with international teams and instructors. Guest lecturers from international organisations and partner universities. International learning materials.

Completion alternatives

Work and study

Learning assignments

Study tour and business idea competition

Assessment methods

please see the first semester Moodle / Sharepoint sites