Customer Competence in Aviation Business 1 (5 cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

All competences are implemented in learning activities jointly with other modules. The methods used in the learning activities are e.g.:
Inquiry learning
Peer-to-peer learning
Tutorials
Study tours and company visits when possible
Lectures and workshops
Independent study and teamwork

If students have acquired the required competence in previous work tasks, recreational activities, or in other studies, they can show the competence with a demonstration and progress faster through their studies. Please contact the Study counselor about Prior Learning issues.

Materials

Books. e-books
Journals
Articles provided by both teachers and students.
Recommended:
Jeff Bray (2008) Bournemouth University: Consumer Behaviour Theory: Approaches and Models

Teaching methods and instruction

Teaching and learning primarily takes place within the inquiry methods. The module has no prerequisites. This module is linked with all the level 1 modules of the Campus 2017 curriculum. The module contents will be implemented through semester projects.
Contents
Customer understanding
Tools to identify customer needs and expectations
Consumer behaviour
Customer journey
Customer experience management

Working life connections

Module is connected to business life primarily through authentic projects besides cases and guest lectures from business life

Exam dates and re-exam possibilities

Written or oral exam with a possibility of a re-exam within a year.

Internationality

Possibility to work in international teams and with instructors. Guest lecturers from international organisations and partner universities. International learning materials

Completion alternatives

RPL, showcases.

Learning assignments

Customer behaviour analysis 1 and 2
Buyer persona and value proposition

Assessment methods

1-5
An average of assignments and exams