Customer Experience and Sales (5cr)

Evaluation scale

H-5

Schedule

Class twice a week in Pasila

Implementation methods, demonstration and Work&Study

- Learning in a class environment
- Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

Did you know that sales skills are a valuable asset to us all and without sales there is no business? Everybody sells; you sell your ideas, your points of view, your employee profile. This class prepares you for life - join us in this journey into the fascinating world of sales to develop your sales skills!

Materials

Materials are given out during the course.
Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (or the newest possible). Pearson.
Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Business Information Technology. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.

Working life connections

Various visitors from businesses when possible.
Assignments are linked to working life and real businesses.

Exam dates and re-exam possibilities

There is no exam in the course.

Internationality

Teaching and examples take into account international themes as in companies and skills needed.
The learning assignments can be done using international companies.

Completion alternatives

Demonstration is possible (RPL) if you already have command of the course contents.
If you want to DEMO the course, please register to the DEMO implementation in Peppi.

Learning assignments

Learning assignments and weights:
- 40 points: Sales Manual group assignment
- 30 points: Individual assignment consisting of:
1) Sales and Customer Experience in Media - media monitoring analysis (10 points)
2) Moodle Quiz (10 points)
3) Me as a Sales Professional essay (10 points)
- 10 points: Sales Role Play & peer and self review
- 20 points: Attendance and active participation

Assessment methods

Via the assignments you collect points (max 100 points). The grading is defined based on the following table:

90-100 points 5
80-89 points 4
70-79 points 3
60-69 points 2
50-59 points 1