E-Business (10 cr)

Code: PSS3PO302-3003

Basic information of implementation


Enrollment
17.06.2019 - 23.08.2019
Enrolment for the implementation has ended.
Timing
19.08.2019 - 13.12.2019
Implementation has ended.
ECTS Credits
5 - 10
RDI portion
10 cr
Campus
Porvoo Campus
Teaching languages
English
Seats
15 - 25
Degree programmes
SAMPO Degree Programme in International Sales and Marketing
Teachers
Darren Trofimczuk
Groups
PO5
Porvoo Advanced Studies
VIRTUAL
Virtual implementation
EXCH
EXCH Exchange students
Course
PSS3PO302

Evaluation scale

H-5

Schedule

Schedule will be provided at the start of the course.

Implementation methods, demonstration and Work&Study

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at MyNet.

Materials

Most resources provided on the course, but students are encouraged to do the following:

• Online tutorials   
• Companies’ web portals 
• Relevant media, news agencies, quality press, etc.  
• Social networking tools   
• Exercises, tests  

Teaching methods and instruction

The aim of this course is for students to better understand and analyse the possibilities of e-business and its position in overall business strategy. The module is a part of basic studies in the Porvoo Campus competence-based curriculum. The module advances competences such as the entrepreneurial and business mindset, awareness of basic processes and operations in organizations and global business mindset.

Part one (5 ECTS): Doing e-business:

• Basic concepts and definitions
• Current trends, future opportunities
• E-commerce business models
• Revenue models
• e-marketing concepts and models
• Online marketing communications
• Laws, regulations, rules, ethics

Part two (5 ECTS): Technical issues and channel strategies:

• Infrastructure and technology
• Building an e-commerce website
• Security and payment
• Measurements and follow-up
• Global business
• Online business performance

Working life connections

Upon completion of the course students will have gained good knowledge of the basic functions, dimensions and forms of e-business. The course includes theoretical and practical frameworks for online business models and marketing concepts, online security, ethical issues, online payment options, laws regulation in e-business and the different measurements used in evaluating online performance.

Exam dates and re-exam possibilities

Virtual exams and assignments are provided on the Moodle course and dates will be announced when the course starts . Two attempts are provided for each exam and assignment.

Internationality

Possibility to operate with international teams and international lectures. Possible guest lecturers from international organizations and partner universities. 

Completion alternatives

This course is virtual, but there will be opportunities for:
• Study tours and company visits
• Webinars (Lectures and workshops)
• Independent study and teamwork

Learning assignments

PART 1 (5 Credits): Concentrates on basic concepts, online business models and strategies behind e-business and e-marketing. Part 1 provides a theoretical foundation to move onto the optional part 2 stage of the course. In part 1 there are 3 assignments:

80% of part 1 weight-2 written assignments:
1) Intro to e-Business & Online Business models
2) e-Marketing & marketing communications
20% of part 1 weight:
3) Virtual presentation on one of the assignments submitted

PART 2 (optional, 5 credits): After completing the part 1, students may continue with part two which is worth an additional 5 credits. Students that complete part 1 and 2 gain a total of 10 credits for the e-Business course. Part 2 concentrates on creating an e-commerce website and concepts in online security, payment and laws and rules that regulate e-business. In part 2 there are 3 assignments:

• E-Commence website (pass/fail)
• Electronic test (80% of part 2 weight): The exam tests understanding of concepts on security & payments, online business performance, web traffic and business global. Electronic
• Presentation/Report for website (20%): Presentation of e-commerce website based on theory from exam

Assessment methods

Assignments and exams are done in the Moodle platform.

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