Strategic Events Solutions (5cr)

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Ali-Knight, Jane et al. 2009: International Perspectives of festivals and events, ch 16



Beech, Kaiser, Kaspar ed. 2014: The business of event management



de Groot, Eric and Van der Vijver, Mike 2013: Into the heart of meetings. Basic Principles of Meeting Design



Ferdinand, Nicole and Kitchin Paul J. 2012: Events Management an international approach, ch. 10, 13 and 14



Getz, Donald 2012: Event studies. Theory, research and policy for events. Ch 6 and 11.



Jackson, Nigel 2013: Promoting and Marketing Events. Theory and practice. Routledge



Reic, Ivna 2017: Events Marketing Management. A consumer perspective.



Sharples, Crowther, May, Orefice 2014: Strategic Event Creation



Yeoman et al 2015: The Future of Events and Festivals. Routledge



Selected blogs, event related sites and LinkedIn groups

Teaching methods and instruction

Project work in teams
Service design process

Working life connections

Cooperation with Loviisan Asuntomessut / Loviisa Housing Fair https://www.kuningattarenranta.fi/en/ . Semester project consists of creating a concept for the event market / tapahtumatori in central Loviisa. Visit to Loviisa during the event Loviisan Wanhat Talot https://loviisanwanhattalot.fi/ on 28.-29.8.2021 is included in the course.

Exam dates and re-exam possibilities

No exam

Internationality

Possible guest lecturers from international companies and universities. International learning materials and cases.

Learning assignments

Project work, designing event concept in teams

Assessment methods

Group work: Creation of Event Concept

Presentation for commissioner

Self- and peer assessment

Individual assignment