Strategic Events Solutions (10 cr)

Code: PSS3PO301-3001

Basic information of implementation

Enrollment: 17.06.2019 - 23.08.2019; Enrolment for the implementation has ended.

Timing: 19.08.2019 - 13.12.2019; Implementation has ended.

ECTS Credits: 5 - 10

RDI portion: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: TEMPO Degree Programme in Tourism Event and Management

Teachers: Monika Birkle

Groups: PO5
Porvoo Advanced Studies; EXCH
EXCH Exchange students

Course: PSS3PO301

Evaluation scale

H-5

Schedule

Plan for lessons, Fridays at 12.15-15.00

Friday 30.8. Introduction of the course and topics, introducing the main task of the course: creation of an event concept.

Friday 6.9. Event class

Friday 13.9. Event class

Friday 20.9. No class with Monika due to Restorace. Working with Event Folder. Possible guest lecturer or company visit.

Friday 27.9. No class with Monika due to EWE Unit development Day. Possible guest lecturer or company visit.

Friday 4.10. Event class

Friday 11.10. NOTE class starts at 10.00! Event class.

Friday 18.10. No class

Friday 25.10. Presentations of event concept drafts. Peer feedback.

Friday 1.11. Event class

Friday 8.11. Event class

Friday 15.11. Event class

Friday 22.11. No class, individual work on finalizing event folder.

Friday 29.11. Event class, presentation of final version of event concept.

Friday 6.12. No class, Independence Day.

Friday 13.12. Exam

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Ali-Knight, Jane et al. 2009: International Perspectives of festivals and events, ch 16

Beech, Kaiser, Kaspar ed. 2014: The business of event management

de Groot, Eric and Van der Vijver, Mike 2013: Into the heart of meetings. Basic Principles of Meeting Design

Ferdinand, Nicole and Kitchin Paul J. 2012: Events Management an international approach, ch. 10, 13 and 14

Getz, Donald 2012: Event studies. Theory, research and policy for events. Ch 6 and 11.

Jackson, Nigel 2013: Promoting and Marketing Events. Theory and practice. Routledge

Reic, Ivna 2017: Events Marketing Management. A consumer perspective.

Sharples, Crowther, May, Orefice 2014: Strategic Event Creation

Yeoman et al 2015: The Future of Events and Festivals. Routledge

Selected blogs, event related sites and LinkedIn groups

Teaching methods and instruction

Contact lessons
Individual assignments
Case studies provided by MPI

Working life connections

Co-operation with MPI, Meeting Professionals International

Exam dates and re-exam possibilities

13.12.2019

Internationality

Possible guest lecturers from international companies and universities. International learning materials and cases.

Completion alternatives

See Mynet

Learning assignments

Individual event folder
Presentation
Exam

Assessment methods

Attendance, deliverables, exam