Crisis Communication Management (5cr)

Code: OTH8HM105-3002

Basic information of implementation

Enrollment: 13.04.2022 - 27.05.2022; Enrolment for the implementation has ended.

Timing: 30.05.2022 - 19.08.2022; Implementation has ended.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: ATBUM Degree Programme in Aviation and Tourism Business; LEBUM Degree Programme in Leading Business Transformation; LUJOM Degree Programme in Business Development and Leadership; PAKEM Degree Programme in Service Business Leadership and Development

Teachers: Mirka Sunimento

Groups: MACOMF
Viestinnän ja markkinoinnin johtaminen, masterit, Pasila; KESÄ2022
KESÄ2022 kesäopinnot 2022; VIRTUAL
Virtual implementation; MACOME
Communication and Marketing Management, master, Pasila

Course: OTH8HM105

Evaluation scale

H-5

Schedule

Monday 30.5 at 17.40-20.00 Joint Kick Off Zoom https://haaga-helia.zoom.us/j/69585107234

Tu 31.5, We 1.6 ja Th 2.6 at 17.40 -20.30
Zoom https://haaga-helia.zoom.us/j/69585107234
(Optional, for those who want attend the lectures and do some of the assignments during those- see Moodle for details

Sat 13.8 at 09-17

09 -12 The crisis simulation exercise in Pasila auditorium at 09-12

13-14 Course Wrap Up in Pasila + Zoom https://haaga-helia.zoom.us/j/61812866269

14-17 Crisis Communication Planning / Management + Course assignment finalization workshop in Pasila

Implementation methods, demonstration and Work&Study

Depends on the implementation and choices that student makes. Instructions for RPL process will be shared in the course Kick Off

Materials

Materials shared by the Teacher + additional materials acquired by the students.

Teaching methods and instruction

The course can be done 100 % virtually but the course Kick Off on Monday 30.05 at 17.40-20.00 is highly recommended.

There will also be optional online lectures 31.05.-2.6.22 where some of the assignments will be done in groups.

On Saturday 13.08 course also has (all optional)

09 -12 The crisis simulation exercise in Pasila auditorium at 09-12

13-14 Course Wrap Up in Pasila + Zoom https://haaga-helia.zoom.us/j/61812866269

14-17 Crisis Communication Planning / Management + Course assignment finalization workshop in Pasila

Working life connections

Real life cases presented and analyzed during lectures. Most of the assignments develop crisis communication readiness in working life in general or in a particular organisation.

Exam dates and re-exam possibilities

No re-exam is available for the course.

Internationality

International learning materials.

Completion alternatives

Instructions for RPL will be shared in the Course Kick Off.

Student can do the course 100 % virtually and independently and or they can attend lectures / and workshops 1.-3-6 and crisis simulation on 13.8.

Learning assignments

Assignment 1 (Individual) Exam 0-15 points
Assignment 2 (individual OR group) Stakeholder Analysis 0-10 points (or alternatively group assignment online on 1.6)
Assignment 3 (Individual) Issue Prioritization 0/10 points (or alternatively group assignment online on 2.6)
Assignment 4 (Individual) Expectational Gaps 0-10 points (or alternatively group assignment online on 3.6)
Assignment 5 (Individual) Crisis Response Strategies 0-15 points
Assignment 6A (Individual) Crisis Communication Readiness 0-15 points
OR
Assignment 6B (Individual) Organisation's Trust and Credibility 0-15 points
Assignment 7 A (Individual) Crisis Communications Plan 0-25 points
OR Assignment 7 B (Group + individual) Crisis Simulation + Reflection 0-25 points