Crisis Communication Management (5 cr)

Code: OTH8HM105-3001

Basic information of implementation

Enrollment: 14.04.2021 - 21.05.2021; Enrolment for the implementation has ended.

Timing: 24.05.2021 - 20.08.2021; Implementation has ended.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: ATBUM Degree Programme in Aviation and Tourism Business; LEBUM Degree Programme in Leading Business Transformation; LUJOM Degree Programme in Business Development and Leadership; PAKEM Degree Programme in Service Business Leadership and Development

Teachers: Mirka Sunimento

Groups: MACOMF
Viestinnän ja markkinoinnin johtaminen, masterit, Pasila; VIRTUAL
Virtual implementation; KESÄ2021
KESÄ2021 Kesäopinnot 2021; MACOME
Communication and Marketing Management, master, Pasila; ONLINE
Online implementation

Course: OTH8HM105

Evaluation scale

H-5

Schedule

Monday 31.5 at 17.40-20.30 in Zoom. Joint Kick Off (for all students: those who will do the course remotely and those who will attend lectures and workshops and do some of the assignments during those).

Tu 1.6, We 2.6 ja Th 3.6 klo 17.40 -20.30 Zoom for those who want attend the lectures and do some of the assignments during those

Sat 29.8 at 09-16 in Pasila (if contact teaching possible) Crisis Simulation and practise

Implementation methods, demonstration and Work&Study

Depends on the implementation and choices that student makes. Instructions for RPL process will be shared in the course Kick Off

Materials

Materials shared by the Teacher + additional materials acquired by the students.

Teaching methods and instruction

Depends on the implementation and choices that student makes. In Option A student can do the course 100 % virtually and independently and in option B they can attend weekly themed sessions and workshops. In option B some of the assignments will be done during f2f or online meetings,

For both options A and B attendance to crisis simulation at the end of the course is highly recommended.

Working life connections

Real life cases presented and analyzed during lectures. Most of the assignments develop crisis communication readiness in working life in general or in a particular organisation.

Exam dates and re-exam possibilities

No re-exam is available for the course.

Internationality

International learning materials.

Completion alternatives

Instructions for RPL will be shared in the Course Kick Off.

Possibility to choose both ONLINE and VIRTUAL study option.
In Option A student can do the course 100 % virtually and independently and in option B they can attend lectures / and workshops 1.-3-6 and 28.8

Learning assignments

Assignment 1 (Individual) Exam 0-15 points
Assignment 2 (individual OR group) Stakeholder Analysis 0-10 points
Assignment 3 (Individual) Issue Prioritization 0/10 points
Assignment 4 (Individual) Expectational Gaps 0-10 points
Assignment 5 (Individual) Crisis Response Strategies 0-15 points
Assignment 6A (Individual) Crisis Communication Readiness 0-15 points
OR
Assignment 6B (Individual) Organisation's Trust and Credibility 0-15 points
Assignment 7 A (Individual) Crisis Communications Plan 0-25 points
OR Assignment 7 B (Group + individual) Crisis Simulation + Reflection 0-25 points