Experience Economy in Hospitality and Tourism (9 cr)

Code: ORI1RZ002-3003

Basic information of implementation

Enrollment: 12.08.2019 - 23.08.2019; Enrolment for the implementation has ended.

Timing: 19.08.2019 - 13.12.2019; Implementation has ended.

ECTS Credits: 9 cr

Campus: Haaga Campus

Teaching languages: English

Seats: 15 - 60

Degree programmes: HOTEM Degree Programme in Hospitality, Tourism and Experience Management

Teachers: Matthew Stone; Pekka Lampi; Violeta Salonen

Groups: EXCH
EXCH Exchange students

Course: ORI1RZ002

Evaluation scale

H-5

Schedule

Period 1:
Monday’s 11:30 – 13:45 G316
Friday’s 11:30 – 13:45 G316 (with the exception of 23.8 when the classroom is G318)
Period 2:
Tuesday’s 11:30 – 13:45 G314
Wednesday’s 08:30 – 10:45 G314
Intensive week: 14.10 – 18.10 – no lessons
Note: Sometimes lessons might be merged with RZ19ST, industry dates and visiting lecturer’s might be out of the lecture time, double check calendar for correct times and dates.

Implementation methods, demonstration and Work&Study

The learning goals of this course can be reached in the following ways:
a. Lectures and related assignments as full-time studies
b. Participation in a working life project or another project
c. Exams and learning assignment

Materials

See the list in Moodle

Teaching methods and instruction

Key concepts of Experience Economy: progression of economic value, experience realms and pyramid
· THEME-ing process
· Basics of events and their creation
· Tourism as a concept and stakeholder of the business
· Statistics of global Tourism Industry
· Tourist typology
· Impacts of Tourism
- History of Food and Beverage industry
· Terminology, characteristics and stakeholders of Food and Beverage services
- The future of F&B industry
- Hospitality in F&B industry
· Types of food and beverage services and operations
· Introduction to Accommodation Business
· Types of Accommodation Businesses
Interactive lectures
Group works and presentations
Workshops
Industry visits
Vising lecturers

Working life connections

The course involves company visits, visitor lectures and a project work commissioned by an external company

Exam dates and re-exam possibilities

To be announced when the course starts

Internationality

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied:
International examples and comparison
International lecturers

Completion alternatives

RPL procedure is to be discussed individually

Learning assignments

Industry newsflash
Visit and observe report
Exam in tourism
Viaporin Kekri - event and report

Assessment methods

Grading:
Viaporin Kekri - event and report 40%
Exam 30%
Visit and observe - report 20%
Presentation News Flash 10%