Tourism Environment Analysis 1 (5 cr)

Code: OPE1RG101-3004

Basic information of implementation

Enrollment: 16.08.2021 - 20.08.2021; Enrolment for the implementation has ended.

Timing: 23.08.2021 - 17.12.2021; Implementation has ended.

ECTS Credits: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: TEMPO Degree Programme in Tourism Event and Management

Teachers: Evariste Habiyakare

Groups: RG1
Tourism and Event Management (TEMPO) 1st semester; CONTACT
Contact implementation

Course: OPE1RG101

Evaluation scale

H-5

Schedule

Schedules will be announced later

Implementation methods, demonstration and Work&Study

• Inquiry learning
• Class teaching and discussions
• Guest lectures
• Discussions and presentations

Materials

Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation.
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design
Bovée, C. & Thill,J. Business in Action any edition

Teaching methods and instruction

Inquiry learning
Lecturing in Classes
Guest Lectuing
Company visits
Readings & Workshops
Project work
Presentatiions

Working life connections

Guest lecturer from real companies
Company visits to real businesses
Business ideas should come from the business environment we live in

Exam dates and re-exam possibilities

Exam dates will be announced later

Internationality

International participants from different nationalities
Business ideas may be about starting businesses which may involve foreign markets as well
Business idea may be about developing services for foreign customers such as tourists

Completion alternatives

Students with entrepreneurial background may demonstrate own entrepreneurial skills

Learning assignments

There will be five deliverables (assignments):
- The first is the Business Idea Fair report
- The second deliverable is an exam about analysis of basic tourism business environment
- The third deliverable is about cost and financial planning
- The fourth deliverable is a presentation in form of pitch
- The fifth deliverable is a final report including the Business Model Canvas

Assessment methods

- Assessment made by teachers
- Assessment made by external jury
- Self and peer assessment

Several factors will be assessed
• business idea (new, innovative, creative, well-motivated value proposition)
• feasibility (realistic, backed up by statistics, well-defined target group)
• visual impression (presentation, materials, outfits)
• presentation and communication (logical, selling, interactive, fluent, stage presence)
• profitability (financial calculations, understanding the importance of profitability)