Tourism Environment Analysis 1 (5 cr)
Code: OPE1RG101-3002
Basic information of implementation
- Enrollment
- 12.08.2019 - 23.08.2019
- Enrolment for the implementation has ended.
- Timing
- 19.08.2019 - 13.12.2019
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- TEMPO Degree Programme in Tourism Event and Management
- Teachers
- Annika Konttinen
- Evariste Habiyakare
- Eva Holmberg
- Pia Kiviaho-Kallio
- Darren Trofimczuk
- Leena Törmälä
- Groups
-
RG1Tourism and Event Management (TEMPO) 1st semester
- Course
- OPE1RG101
Evaluation scale
H-5
Schedule
Classes are scheduled every WED 08:30-11:30
During the period of 01.09 -15.12.2019
Implementation methods, demonstration and Work&Study
• Inquiry learning
• Class teaching and discussions
• Guest lectures
• Discussions and presentations
Materials
Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation.
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design
Bovée, C. & Thill,J. Business in Action any edition
Teaching methods and instruction
Inquiry learning
Lecturing in Classes
Guest Lectuing
Company visits
Readings & Workshops
Project work
Presentatiions
Working life connections
Guest lecturer from real companies
Company visits to real businesses
Business ideas should come from the business environment we are living in
Exam dates and re-exam possibilities
The first exam will be arranged on 14.10.2019 at at 10:00 other dates will be announced later
Internationality
International participants from different nationalities
Business ideas may be about expanding businesses to foreign market
Business idea may be about developing services for foreign customers ( tourists)
Completion alternatives
Student with entreprenerual background may demonstrate own skills and may develop a business idea on his/her own
However, since this ia a Basic module, it is recommended that all students take it
Learning assignments
There will be five deliverables (assignments):
- The first is the Business Idea Fair report
- The second deliverable is an exam about analysis of basic tourism business environment
- The third deliverable is about cost and financial planning
- The fourth deliverable is a presentation in form of pitch
- The fifth deliverable is a final report including the Business Model Canvas
Assessment methods
- Assessment made by teachers
- Assessment made by external jury
- Self and peer assessment
Several things will be assessed
• business idea (new, innovative, creative, well-motivated value proposition)
• feasibility (realistic, backed up by statistics, well-defined target group)
• visual impression (presentation, materials, outfits)
• presentation and communication (logical, selling, interactive, fluent, stage presence)
• profitability (financial calculations, understanding the importance of profitability)