Strategy in Practice (5cr)
Code: MGT2HY203-3002
Basic information of implementation
- Enrollment
- 01.08.2018 - 24.08.2018
- Enrolment for the implementation has ended.
- Timing
- 20.08.2018 - 21.10.2018
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 30
- Degree programmes
- ATB Degree in Aviation and Tourism Business
- COMMA Degree Programme in Communication Management
- IBMA Degree Programme in International Business Management
- ISM Degree Programme in Information Systems Management
- YCU Master´s Degree Programme in Culinary Management and Innovation
- YMA Degree Programme in Tourism
Evaluation scale
H-5
Schedule
Week
34 Kick-off for the course at the Pasila campus:
content, assignments + virtual working methods and platforms (recorded Skype meetings and Facebook discussions)
35 Strategic planning
36 Positioning vs. continuous adaptation
37 Entrepreneurship and strategy
38 Execution and innovation
39 Scorecards and management systems
40 Disruptive innovations and strategy
41 Presentations of the teamwork (link to a video)
Materials
Minzberg H. - Ahlstrand B. - Lampel J, 1998. Strategy Safari. Prentice Hall.
W. Chan Kim - Renee Mauborgne. 2005. Blue Ocean Strategy.
Additional, recommended readings and journal articles will be listed on Moodle. Other selected materials and cases provided by the teacher(s) as handouts.
Teaching methods and instruction
The course makes use of an investigative and development approach to learning, with emphasis on both independent study and team work and an analytical approach to learning.
Working life connections
Both the main team assignment and the weekly assignments deal with existing companies.
Internationality
Both the framework and the assignments deal with international business.
Completion alternatives
Similar course in Haaga-Helia or in other educational institutions of the same level.
Recognition of prior learning/work experience by writing an essay (minimum 5 pages, Word) based on separately defined topic.
Learning assignments
One individual and one main team assignment.
Assessment methods
The course is evaluated on scale 1 to 5 (where 5 is the best). The assessment criteria are presented below regarding three areas, such as knowledge, skills, and competencies.
Presenting and discussing the individual assignments 30 %.
Strategic analysis of a selected company/organization (teamwork; report and video presentation) 70 %.
All components need to be passed. There will be no extra assignments given to compensate absence.