Marketing Research Methods (5 cr)

Code: MAR3LF102-3020

Basic information of implementation

Enrollment: 02.01.2023 - 13.01.2023; Enrolment for the implementation has ended.

Timing: 16.01.2023 - 19.05.2023; Implementation has ended.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: GLOBBA Degree Programme in International Business

Teachers: David Duncombe; Jutta Heikkilä

Groups: LF4PMAR
LF4PMAR Globba ASO-ryhmä, MAR, päivä; CONTACT
Contact implementation; EXCH
EXCH Exchange students

Course: MAR3LF102

Evaluation scale

H-5

Schedule

Contact sessions on Tuesdays at 14:00-16:45.
Details are announced in the implementation plan available in Moodle.

Implementation methods, demonstration and Work&Study

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Materials

Material announced in Moodle

Teaching methods and instruction

Contact sessions

Working life connections

Examples and exercises are business related.

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Internationality

International marketing research is part of course content.

Learning assignments

Quiz
Exercises
Mid-term exam
Project
Active participation

Assessment methods

Quiz: 10 points
Exercises: 21 points
Mid-term exam: 30 points
Project: 25 points
Active participation: 14 points