Marketing Research Methods (5 cr)
Code: MAR3LF102-3019
Basic information of implementation
- Enrollment
- 02.01.2023 - 06.01.2023
- Enrolment for the implementation has ended.
- Timing
- 09.01.2023 - 17.03.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- GLOBBA Degree Programme in International Business
- Teachers
- David Duncombe
- Jutta Heikkilä
- Groups
-
EVENINGEvening implementation
-
BLENDEDBlended implementation
-
LF4EMARLF4EMAR GLOBBA ASO-ryhmä, MAR, ilta
-
EXCHEXCH Exchange students
- Course
- MAR3LF102
Evaluation scale
H-5
Schedule
NOTICE course begins during intensive week 2: Session on Monday 9 January and Thursday 12 January
During period 3: session on Monday evenings
Implementation methods, demonstration and Work&Study
Contact and distant sessions or Work & Study.
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.
Materials
Materials will be announced in the beginning of the course
Teaching methods and instruction
Contact or online sessions (detailed information will be provided in Moodle)
Working life connections
Examples and exercises are business related
Exam dates and re-exam possibilities
No exam.
Internationality
International marketing research is part of course content.
Learning assignments
Quiz in general market research principles
Exercises about quantitative data-analysis (three weekly exercises during the course)
Assignment in quantitative data-analysis
Project in qualitative data collection, analysis and presentation
Assessment methods
Quiz: 15 %
Exercises: 15 %
Assignment in quantitative methods: 30 %
Project in qualitative methods: 40 %