Marketing Research Methods (5 cr)

Code: MAR3LF102-3010

Basic information of implementation

Enrollment: 04.01.2021 - 15.01.2021; Enrolment for the implementation has ended.

Timing: 18.01.2021 - 21.05.2021; Implementation has ended.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: GLOBBA Degree Programme in International Business

Teachers: Maija Suonpää; Jutta Heikkilä

Groups: LF4PMAR
LF4PMAR Globba ASO-ryhmä, MAR, päivä; 3AMK
3AMK; EXCH
EXCH Exchange students; ONLINE
Online implementation

Course: MAR3LF102

Evaluation scale

H-5

Schedule

Compulsory first contact session on Monday 18 Januart at 10:00 ONLINE. Link to the session will be available in Moodle.

Details are announced in the implementation plan available in Moodle.

Implementation methods, demonstration and Work&Study

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Materials

Burns, A.C., Veeck, A. F. & Bush, R.F. 2017. Marketing Research. 8th edition. Pearson.
McGivern, Y. 2009. The Practice of Market research. 3rd edition. Prentice Hall.
Material available in Moodle

Teaching methods and instruction

Flipped classroom learning methods
Online learning

Working life connections

Examples and exercises are business related.

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Internationality

International marketing research is part of course content.

Learning assignments

Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material.
Active participation in the sessions.

Assessment methods

TBA