Experience Marketing (5 cr)

Code: MAR2RZ002-3004

Basic information of implementation


Enrollment
10.03.2025
Enrolment for the implementation has ended.
Timing
16.02.2026 - 30.04.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Athens
Teaching languages
English
Seats
15 - 20
Degree programmes
22HOTEM Degree Programme in Hospitality, Tourism and Experience Management
Teachers
Violeta Salonen
Groups
LEMONDE23S1
LeMonde 23S, 1st semester start
BLENDED
Blended implementation
LEMONDE25S5
LeMonde 25S, 5th semester start
ONLINE
Online implementation
Course
MAR2RZ002

Evaluation scale

H-5

Schedule

Will be informed in the beginning of studies.

Implementation methods, demonstration and Work&Study

The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments as full-time studies
b. Participation in a working life project or another project
c. Learning assignment(s)

Assessing one’s own learning is a compulsory part of the course.

Materials

All materials will be provided in Moodle.

Teaching methods and instruction

Implementation: Hybrid
Online and contact classes, group work, individual study and learning cases.

Working life connections

Case studies, guest lectures and possible visit to businesses in Athens

Exam dates and re-exam possibilities

Will be informed in the beginning of studies.

Internationality

International business environment connection through cases.

Learning assignments

Assignments linked with different experiential marketing theories.
Details will be given in the beginning of studies.

Assessment methods

Assignments linked with different experiential marketing theories.
Details will be given in the beginning of studies.

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