Experience Marketing (5 cr)
Code: MAR2RZ002-3004
Basic information of implementation
- Enrollment
- 10.03.2025
- Enrolment for the implementation has ended.
- Timing
- 16.02.2026 - 30.04.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Athens
- Teaching languages
- English
- Seats
- 15 - 20
- Degree programmes
- 22HOTEM Degree Programme in Hospitality, Tourism and Experience Management
- Teachers
- Violeta Salonen
- Groups
-
LEMONDE23S1LeMonde 23S, 1st semester start
-
BLENDEDBlended implementation
-
LEMONDE25S5LeMonde 25S, 5th semester start
-
ONLINEOnline implementation
- Course
- MAR2RZ002
Evaluation scale
H-5
Schedule
Will be informed in the beginning of studies.
Implementation methods, demonstration and Work&Study
The learning goals of this course can be reached in the following ways:
a. Lectures and related assignments as full-time studies
b. Participation in a working life project or another project
c. Learning assignment(s)
Assessing one’s own learning is a compulsory part of the course.
Materials
All materials will be provided in Moodle.
Teaching methods and instruction
Implementation: Hybrid
Online and contact classes, group work, individual study and learning cases.
Working life connections
Case studies, guest lectures and possible visit to businesses in Athens
Exam dates and re-exam possibilities
Will be informed in the beginning of studies.
Internationality
International business environment connection through cases.
Learning assignments
Assignments linked with different experiential marketing theories.
Details will be given in the beginning of studies.
Assessment methods
Assignments linked with different experiential marketing theories.
Details will be given in the beginning of studies.