Experience Marketing (5cr)
Code: MAR2RZ002-3001
Basic information of implementation
- Timing
- 13.02.2023 - 26.05.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Athens
- Teaching languages
- English
- Seats
- 10 - 20
- Degree programmes
- 22HOTEM Degree Programme in Hospitality, Tourism and Experience Management
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The learning goals of this course can be reached in the following ways:
a. Lectures and related assignments as full-time studies
b. Participation in a working life project or another project
c. Learning assignment(s)
Intro
This course is designed to help you understand and apply alternative marketing methods that go beyond traditional advertising. You'll explore tools like guerrilla marketing, event marketing, content marketing, and sensory branding to create campaigns that truly resonate with audiences.