Digital Marketing (5 cr)
Code: MAR2RZ001-3016
Basic information of implementation
- Enrollment
- 13.06.2022 - 21.10.2022
- Enrolment for the implementation has ended.
- Timing
- 24.10.2022 - 16.12.2022
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- HOTEM Degree Programme in Hospitality, Tourism and Experience Management
- Teachers
- Päivi Penttilä
- Groups
-
AVOVÄYLÄAVOVÄYLÄ Avoimen väyläopinnot
-
VIRTUALVirtual implementation
-
EXCHEXCH Exchange students
- Course
- MAR2RZ001
Evaluation scale
H-5
Schedule
One period.
Implementation methods, demonstration and Work&Study
Online implementation
Assessing one´s own learning is a compulsory part of the course.
Materials
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation, and practice.
Additional material can be found in Moodle
Teaching methods and instruction
Virtual course
Virtual lessons and quizzes related to them
Additional assignments related to virtual lessons
Two optional Teams meetings with the teacher
Working life connections
Assignments are related to some case company. Assignments can be done based on avaiable information without company contact.
Exam dates and re-exam possibilities
No exams.
Internationality
Digital marketing is an international phenomenon and it is studied as such.
Completion alternatives
Contact the teacher.
Learning assignments
Virtual lessons and quizzes related to them.
Written assignments.
Assessment methods
Online lessons
Assignments