International Marketing Research (5 cr)

Evaluation scale

H-5

Schedule

Classes take place on TUE & THU 8:30-10:45
During the period of 25.10.2022-16:12.2022

Implementation methods, demonstration and Work&Study

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Materials

Craig C.Samuel & Douglas Susan P.: International marketing Research Third Edition

Additional readings
Creswell, J.W (2003) “Research Design” Qualitative, Quantitative, and Mixed
Methods. Approaches. Second edition
Kananen J. 2013. Design Research as Thesis Research. Jyväskylän Ammattikrokeakoulu
Miles, M.B. and Huberman, A.M (1988 or 1994): Qualitative Data Analysis: an
expanded sourcebook. SAGE Publications Books
Yin, R. 2014. Case Study Research: Design and Methods. 5th ed. Sage. Newbury Park, CA.

Teaching methods and instruction

Learning takes place in classes on campus, independent studies, teamwork and online-studies.
Readings, information search, data collection, data analysis and reporting techniques
The assessment of one’s own learning.

Working life connections

The course assignment may involve working with business community and own work experience.
Students perform research tasks connected to international business environment

Exam dates and re-exam possibilities

TBC later

Internationality

Participants are diverse and have international background. International learning material and international research projects

Completion alternatives

Accreditation of prior learning (APL)
If students have acquired the required competence in previous work tasks, recreational activities or other courses, they may show the competence with a demonstration and progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) should be discussed with the responsible teacher.

Learning assignments

This course will have three assignments:
First assignment consists of analysis of one international thesis
The second Learning Assignment consists of reading and topics presentations
The third and final assignment: consist of an international research report conducted for a business

Assessment methods

Active participation (20%),
Different assignments (40%),
International Research / Project (40%)