E-Business in Tourism and Hospitality (5 cr)

Evaluation scale

H-5

Schedule

No fixed schedule. Three optional online lessons offered:
24.1.2022 at 9:00, 7.2.2022 at 9:00, 28.2. at 9:00, 14.3.2022 at 9:00

Please find a recommendated schedule for this virtual course later in Moodle.

Implementation methods, demonstration and Work&Study

Depending on the goal of the student, h/she will compile online lessons, quizzes and different written assignments based on the course plan. In certain written assignments a case company is to be included.

It is possible to gain the credits of this course through recognition of prior learning if the student has work experience in e-business and digital marketing and he/she can present work samples of the planning and execution. For instance, the creation of the digital marketing or social media campaigns professionally or building the webshop(s) with analytical approach can be considered as sufficient skills. In this case the student should contact the teacher before starting the course.

Materials

Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it.

Teaching methods and instruction

Blended course including virtual learning environment and four virtual lessons.
Virtual lessons are possibilities to e-meet the teacher and to get background information and guidance from the teacher.
Virtual lessons are: 24.1.2023 at 9:00, 7.2.2023 at 9:00, 28.2.2023 at 9:00, 14.3.2023 at 9:00

The course includes online lessons, quizzes and different kind of assignments related to lessons. The student can tailor the course based on own objectives.

If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

Working life connections

Students will do assignments related to a case company.

Exam dates and re-exam possibilities

There is no exam but online quizzes that can be completed according to the student´s own schedule.

Internationality

International material, the course is in English.

Completion alternatives

The student can choose the grade at which he/she is aiming at. The assessment criteria explains the different requirements for different levels.

If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

Please note that the teacher can asked to do some additions to the assignments to be approved.

Learning assignments

Online lessons, quizzes, small assignments and digital marketing plan. The assignments will be done based on the student's own objective for the course.

Assessment methods

Scale 0-5.