E-Business in Tourism and Hospitality (5 cr)

Code: MAR2HL001-3023

Basic information of implementation


Enrollment
03.01.2022 - 14.01.2022
Enrolment for the implementation has ended.
Timing
17.01.2022 - 18.03.2022
Implementation has ended.
ECTS Credits
5 cr
Campus
Haaga Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
MATKA Degree Programme in Tourism Management
Teachers
Päivi Penttilä
Groups
EXCH
EXCH Exchange students
VIRTUAL
Virtual implementation
RL20SF
RL20SF Matkailun liikkeenjohdon ko.
RL20SG
RL20SG Matkailun liikkeenjohdon ko.
Course
MAR2HL001

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Depending on the goal of the student, h/she will compile online lessons, quizzes and different written assignments based on the course plan. In certain written assignments a case company is to be included.

It is possible to gain the credits of this course through recognition of prior learning if the student has work experience in e-business and digital marketing and he/she can present work samples of the planning and execution. For instance, the creation of the digital marketing or social media campaigns professionally or building the webshop(s) with analytical approach can be considered as sufficient skills. In this case the student should contact the teacher before starting the course.

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