E-Business in Tourism and Hospitality (5 cr)
Code: MAR2HL001-3001
Basic information of implementation
- Enrollment
- 01.08.2018 - 24.08.2018
- Enrolment for the implementation has ended.
- Timing
- 28.08.2018 - 27.11.2018
- Implementation has ended.
- ECTS Credits
- 5 cr
- RDI portion
- 1 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 30
- Degree programmes
- HOTRA Degree Programme in Hotel and Restaurant Management
- Teachers
- Jussi Mertanen
- Groups
-
EXCHEXCH Exchange students
-
RHM27RHM27 Hotelli- ja ravintola-alan liikkeenjohto, aikuiset
- Course
- MAR2HL001
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Depending on the goal of the student, h/she will compile online lessons, quizzes and different written assignments based on the course plan. In certain written assignments a case company is to be included.
It is possible to gain the credits of this course through recognition of prior learning if the student has work experience in e-business and digital marketing and he/she can present work samples of the planning and execution. For instance, the creation of the digital marketing or social media campaigns professionally or building the webshop(s) with analytical approach can be considered as sufficient skills. In this case the student should contact the teacher before starting the course.