Marketing and Personal Selling (5 cr)
Code: MAR1RZ002-3009
Basic information of implementation
- Enrollment
- 03.01.2022 - 14.01.2022
- Enrolment for the implementation has ended.
- Timing
- 17.01.2022 - 18.03.2022
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- HOTEM Degree Programme in Hospitality, Tourism and Experience Management
- Teachers
- Sonja Haaksluoto
- Groups
-
CONTACTContact implementation
-
EXCHEXCH Exchange students
- Course
- MAR1RZ002
Evaluation scale
H-5
Schedule
The contact hours are on Fridays 8.15 - 13.45 at Haaga campus, Jan 21 - March 18th 2022
Implementation methods, demonstration and Work&Study
Lectures, practical exercises, group work, independent studying
One´s own assessments is a compulsory part of the course.
Materials
Kotler, Philip et al. Marketing for hospitality and tourism (global edition) 2022. Version 2017 is also ok.
https://haaga-helia.finna.fi/Record/3amk.294443
Teaching methods and instruction
Interactive lessons, smaller assignments during the contact hours, gamification.
Working life connections
Cases and visiting lecturers. In the group assignment the student group chooses the case company.
Exam dates and re-exam possibilities
On March 18th (last contact hours) 2022
Internationality
International examples and cases.
Completion alternatives
Participation in course or recognition of prior learning
Learning assignments
Group assignment: Marketing mix (7P) for a case company
Individual work: sales pitch OR pair work: Successful sales meeting
Exam: key concepts and terms of marketing and sales
Assessment methods
Diagnostic evaluation, formative evaluation, summative evaluation, peer review.