Marketing and Personal Selling (5 cr)
Code: MAR1RZ002-3007
Basic information of implementation
- Enrollment
- 04.01.2021 - 15.01.2021
- Enrolment for the implementation has ended.
- Timing
- 18.01.2021 - 19.03.2021
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- HOTEM Degree Programme in Hospitality, Tourism and Experience Management
- Teachers
- Tommi Immonen
- Groups
-
EXCHEXCH Exchange students
-
ONLINEOnline implementation
-
RZ20SHRZ20SH Hospitality Experience Management, HOTEM 2020
-
RZ20STRZ20ST Tourism Experience Management, HOTEM 2020
- Course
- MAR1RZ002
Evaluation scale
H-5
Schedule
Spring 2020
Implementation methods, demonstration and Work&Study
Lectures, practical exercises, group work, independent studying
One´s own assessments is a compulsory part of the course.
Materials
Kotler, Philip et al. Marketing for hospitality and tourism http://ezproxy.haaga-helia.fi:2048/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292156163
Teaching methods and instruction
Team assignments
Personal sales assignments
Exam
Working life connections
Cases and visiting lecturers. Student teams work on sales related assignments presented by local companies.
Exam dates and re-exam possibilities
Exam is at the end of the course.
Completion alternatives
Contact teacher Tommi Immonen.
Learning assignments
Given during classes.
Assessment methods
All written reports and exam.