Basics of Marketing (5cr)

Evaluation scale

H-5

Schedule

The course begins on Mon 2.3.2020 and ends on Thu 14.5.2020.

Implementation methods, demonstration and Work&Study

Contact sessions, distant sessions and self study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and in the implementation plan.

Materials

Material available in Moodle.

Teaching methods and instruction

- Contact and distant sessions
- Individual and team assignments

Working life connections

- Examples and exercises are business-related.
- Guest speakers & Case company related assignment

Exam dates and re-exam possibilities

- Online exam on Thu 14.5..Re-exam dates are announced in Moodle.

Internationality

- Assignments make use of international business cases.
- Teams are multicultural and the benefits of diversity are integrated into the teamwork.

Learning assignments

The course is composed of in-class activities and graded assignments as follows:
Assignment 1
Assignment 2
Online exam

Assessment methods

You need to pass the following areas::
Active participation: 15 % Individual
Assignment 1: 45 % Individual in a team
Assignment 2: 5 %, Individual
Online exam: 35 % Individual

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
Grade 0: 0-39%
Grade 1: 40-50%
Grade 2: 51-60%
Grade 3: 61-75%
Grade 4: 76-89%
Grade 5: 90-100%