AI Digital Marketing Tools in Modern Business (3cr)
Code: MAR026AS2AE-3001
Basic information of implementation
- Enrollment
- 01.01.2025
- Enrolment for the implementation has ended.
- Timing
- 13.10.2025 - 31.07.2026
- Implementation is running.
- ECTS Credits
- 3 cr
- Campus
- Online Campus
- Teaching languages
- English
- Seats
- 15 - 150
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Lasse Rouhiainen
- Groups
-
NONSTOPNONSTOP -implementation
-
VIRTUALVirtual implementation
- Course
- MAR026AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The course is 100 % virtual with videos, step-by-step demos, and independent tasks. Students create their own schedule to finish lessons, quizzes, and the final work.
Intro
This course guides you through three key areas of AI marketing: finding opportunities, producing video content, and automating routine work. All tools run on free tiers, so you can practice every step without extra cost. You will gain understanding on how to use AI tools in today’s business.
Materials
• Each module as short video tutorials (8 per module)
• Downloadable checklists, and PDFs
• Optional industry articles for deeper reading