KREA Spring School - Inspirational Storytelling (5cr)

Evaluation scale

H-5

Schedule

Online sessions:

1. Wed 29 April at 17.30–19.00 CET on Zoom – team building & research into scenario storytelling
2. Wed 6 May 17.30–19.00 CET on Zoom – project brief & audience insight
3. Monday 11 May at 17.30–19.00 CET on Zoom - voluntary Q&A meeting to address any open questions or concerns

In-person intensive week on the Haaga-Helia Pasila campus from Tuesday 12 May until Saturday 16 May 2026. During the bank holiday of Thursday 14 May, the BIP participants will visit the Suomenlinna sea fortress island to shoot video and enjoy various team recreation activities.

In-person week programme on the Haaga-Helia Pasila Campus:

- Tue 12 May at 10–17: Team building and concept ideation
- Wed 13 May at 9–17: Storyboarding and scripting
- Thu 14 May at 12-20: Trip to the Suomenlinna Sea Fortress Island
- Fri 15 May at 9-17: Video editing & team presentations preparation
- Sat 16 May 9-13: Final presentations and feedback discussions
International blended intensive programme (BIP) with 3 online sessions and an in-person international week at Pasila Campus from Tuesday 12 May to Saturday 16 May 2026.

This is the last week of the teaching period at Haaga-Helia UAS. If you have final exams or presentations related to other course during this week, you can attend those.

Implementation methods, demonstration and Work&Study

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.

To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.

The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.

Materials

Digital storytelling materials on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Krea Spring School case stories from previous years:

eSignals Pro (2025): https://esignals.fi/pro/en/2025/06/10/collaborating-for-sustainability-engaging-audiences-in-dialogue-and-action/

Haaga-Helia (2024): https://www.haaga-helia.fi/en/current/news/video-stories-sustainable-picnics-suomenlinna-krea-spring-school-2024

eSignals (2024) : https://esignals.fi/en/category-en/sustainability/inspiring-responsible-tourism-through-sustainability-storytelling/#396c49c3

LEARN&CHANGE (2024) : https://blogit.haaga-helia.fi/learn-to-change/2024/05/31/krea-spring-school-2024-digital-storytelling-for-sustainable-picnics-in-suomenlinna/

Teaching methods and instruction

Krea Spring School is an annual international blended course that focuses on a digital storytelling project around a real-life sustainability challenge agreed together with selected industry partners. The course is based on international teamwork with student teams of 5-6 people.

An international team of teachers from Haaga-Helia and European partner universities will coach the student teams during their digital storytelling projects. A professional video coach from Video Marketing Agency Ikimedia will support students in their hands-on video editing tasks.

The topic of Krea Spring School 2026 will be Inspirational Scenario Storytelling. We will be combining our imagination and emotional intelligence with generative AI to create engaging and relatable scenarios of sustainable future and publish them as engaging video narratives on social media.

Please note that in 2026, our Krea Spring School in-person week has a Finnish bank holiday in the middle (Thursday 14 May). The course starts on Tuesday 12 May and finishes on Saturday 16 May, with Thursday 14 as a team recreation and filming day on the Suomenlinna Sea Fortress island. The course schedule in 2026 runs as follows:

Online sessions:

- Wed 29 April at 17.30–19.00 CET on Zoom – team building & research into scenario storytelling
- Wed 6 May 17.30–19.00 CET on Zoom – project brief & audience insight
- Monday 11 May at 17.30–19.00 CET on Zoom - voluntary Q&A meeting to address any open questions or concerns

In-person intensive week on the Haaga-Helia Pasila campus from Tuesday 12 May until Saturday 16 May 2026. During the bank holiday of Thursday 14 May, the BIP participants will visit the Suomenlinna sea fortress island to shoot video and enjoy various team recreation activities.

In-person week programme on the Haaga-Helia Pasila Campus:

- Tue 12 May at 10–17: Team building and concept ideation
- Wed 13 May at 9–17: Storyboarding and scripting
- Thu 14 May at 12-20: Trip to the Suomenlinna Sea Fortress Island
- Fri 15 May at 9-17: Video editing & team presentations preparation (a seasoned video marketing expert as a hands-on coach)
- Sat 16 May 9-13: Final presentations and feedback discussions
International blended intensive programme (BIP) with 3 online sessions and an in-person international week at Pasila Campus from Tuesday 12 May to Saturday 16 May 2026.

Working life connections

Co-creation and digital storytelling together with selected industry partners interested in driving sustainable change in collaboration with European higher educations students and staff.

Exam dates and re-exam possibilities

Reflective learning journal during the course. DL 16 May 2025.

Internationality

International group of students and teachers from European partner universities.

This blended intensive programme (BIP) course is integrated with several Erasmus+ RDI projects such as:
- Erasmus+ KA2 LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change
- Erasmus+ KA2 SHUTTLE - Sharing Future Learning Environments in Higher Education and Lifelong Learning
-Erasmus+ KA2 CORALL - Coaching-Oriented Online Resources for Autonomous Learning

Completion alternatives

-

Learning assignments

Digital storytelling assignments available on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

1) Background research
2) Concept design
3) Scripting and storyboarding
4) Digital production
5) Publication and engagement

Assessment methods

Attendance
Learning journal
Assessment criteria available here: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pdf