KREA Spring School - Inspirational Storytelling (5 cr)

Code: MAR011AS3AE-3002

Basic information of implementation


Enrollment
02.01.2025 - 21.03.2025
Enrolment for the implementation has ended.
Timing
24.03.2025 - 16.05.2025
Implementation has ended.
ECTS Credits
5 cr
RDI portion
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
TRALI Business Administration
Teachers
Tanja Vesala-Varttala
Groups
TR4HEMAR1
Tradenomi liiketalous, 4. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
CONTACT
Contact implementation
BLENDED
Blended implementation
EXCH
EXCH Exchange students
ONLINE
Online implementation
Course
MAR011AS3AE

Evaluation scale

H-5

Schedule

International blended intensive programme with 3 online sessions:
-Tue 22 April 2025 at 18.30 - 20 (Finnish time)
-Tue 29 April 2025 at18.30 - 20 (Finnish time)
-Tue 6 May 2025 at 18.30 - 20 (Finnish time).

The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other course during this week, you can attend those.

Implementation methods, demonstration and Work&Study

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.

To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.

The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.

Materials

Digital storytelling materials on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Teaching methods and instruction

International teamwork with student teams of 5-6 people and an international team of coaches/teachers from Haaga-Helia and European partner universities.

Digital storytelling project around a real-life sustainability challenge agreed together with selected industry partners.

International blended intensive programme with 3 online sessions:
-Tue 22 April 2025 at 18.30 - 20 (Finnish time)
-Tue 29 April 2025 at18.30 - 20 (Finnish time)
-Tue 6 May 2025 at 18.30 - 20 (Finnish time).

The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other courses during this week, you can attend those.

Working life connections

Co-creation and digital storytelling together with selected industry partners interested in driving sustainable change in collaboration with European higher educations students and staff.

Exam dates and re-exam possibilities

Reflective learning journal during the course. DL Friday 16 May 2025.

Internationality

International group of students and teachers from European partner universities.

This blended intensive programme (BIP) course is integrated with several Erasmus+ RDI projects.

Completion alternatives

-

Learning assignments

Digital storytelling assignments available on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

1) Background research
2) Concept design
3) Scripting and storyboarding
4) Digital production
5) Publication and engagement

Assessment methods

Attendance
Learning journal (assessment criteria available here: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pd f)

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