KREA Spring School - Inspirational Storytelling (5 cr)
Code: MAR011AS3AE-3002
Basic information of implementation
- Enrollment
- 02.01.2025 - 21.03.2025
- Enrolment for the implementation has ended.
- Timing
- 24.03.2025 - 16.05.2025
- Implementation has ended.
- ECTS Credits
- 5 cr
- RDI portion
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- TRALI Business Administration
- Teachers
- Tanja Vesala-Varttala
- Groups
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TR4HEMAR1Tradenomi liiketalous, 4. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
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CONTACTContact implementation
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BLENDEDBlended implementation
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EXCHEXCH Exchange students
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ONLINEOnline implementation
- Course
- MAR011AS3AE
Evaluation scale
H-5
Schedule
International blended intensive programme with 3 online sessions:
-Tue 22 April 2025 at 18.30 - 20 (Finnish time)
-Tue 29 April 2025 at18.30 - 20 (Finnish time)
-Tue 6 May 2025 at 18.30 - 20 (Finnish time).
The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other course during this week, you can attend those.
Implementation methods, demonstration and Work&Study
If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.
The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.
To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.
The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.
Materials
Digital storytelling materials on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change
Teaching methods and instruction
International teamwork with student teams of 5-6 people and an international team of coaches/teachers from Haaga-Helia and European partner universities.
Digital storytelling project around a real-life sustainability challenge agreed together with selected industry partners.
International blended intensive programme with 3 online sessions:
-Tue 22 April 2025 at 18.30 - 20 (Finnish time)
-Tue 29 April 2025 at18.30 - 20 (Finnish time)
-Tue 6 May 2025 at 18.30 - 20 (Finnish time).
The course culminates in an international intensive week at Haaga-Helia Pasila Campus during 12-16 May 2025 (9-17 from Monday to Friday). This is the last week of the teaching period at Haaga-Helia. If you have final exams or presentations related to other courses during this week, you can attend those.
Working life connections
Co-creation and digital storytelling together with selected industry partners interested in driving sustainable change in collaboration with European higher educations students and staff.
Exam dates and re-exam possibilities
Reflective learning journal during the course. DL Friday 16 May 2025.
Internationality
International group of students and teachers from European partner universities.
This blended intensive programme (BIP) course is integrated with several Erasmus+ RDI projects.
Completion alternatives
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Learning assignments
Digital storytelling assignments available on the website of the Erasmus+ project LEARN&CHANGE - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change
1) Background research
2) Concept design
3) Scripting and storyboarding
4) Digital production
5) Publication and engagement
Assessment methods
Attendance
Learning journal (assessment criteria available here: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pd f)