KREA Spring School - Inspirational Storytelling (5 cr)

Code: MAR011AS3AE-3001

Basic information of implementation


Enrollment
02.01.2024 - 12.01.2024
Enrolment for the implementation has ended.
Timing
25.03.2024 - 17.05.2024
Implementation has ended.
ECTS Credits
5 cr
RDI portion
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
TRALI Business Administration
Teachers
Tanja Vesala-Varttala
Groups
TR4HEMAR1
Tradenomi liiketalous, 4. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
BLENDED
Blended implementation
INTENSIVE
Intensive implementation
ONLINE
Online implementation
EXCH
EXCH Exchange students
Course
MAR011AS3AE

Evaluation scale

H-5

Schedule

-Tue 16 April 2024 at 18:30-19:30 (Finnish time)
-Tue 23 April 2024 at 18:30-19:30 (Finnish time)
-Tue 7 May 2024 at 18:30-19:30 (Finnish time)
-International intensive week: 13-17 May (Monday-Friday, full days). Wednesday 15 May includes an excursion (and a video-shooting trip) to the historical fortress of Suomenlinna.

If you have exams during the intensive week, you can attend those, as the digital storytelling project work is multicultural teamwork and occasional absence of selected team members is acceptable.

Implementation methods, demonstration and Work&Study

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.

To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.

The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.

Materials

Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Teaching methods and instruction

The course is an international blended intensive programme organized together with students and teachers of international partner universities. Students work in multicultural teams of 4-6 people and co-create digital storytelling around a real-life sustainability challenge and in collaboration with selected industry partners. The course consists of two parts: 1) online and virtual teamwork in multicultural teams (3 sessions via Zoom and Moodle) and 2) an intensive in-person week in Helsinki. The student teams are coached by an international team of teachers throughout their digital storytelling planning, implementation, and evaluation process. In addition, professional and hands-on coaching is provided by a video-making agency.

Working life connections

The course is planned and implemented in close collaboration with selected industry partners (in 2024, the sustainability project brief is created together with local retail companies)

Internationality

The course is an international blended intensive programme organized together with students and teachers of international partner universities. The digital stories created in the course are targeted at international audiences.

Learning assignments

Selected assignments of the site Learn to Change - Collaborative Digital Storytelling for Sustainable Change: https://blogit.haaga-helia.fi/learn-to-change

Assessment methods

-Semi-structured learning journal
-Assessment criteria for digital storytelling process and product: https://blogit.haaga-helia.fi/learn-to-change/files/2023/03/Assessment-Criteria-for-Digital-Storytelling.pdf

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