Paid Advertising and Google Ads Strategies for Business Success (2 cr)
Code: MAR010AS2AE-3002
Basic information of implementation
- Enrollment
- 01.01.2025
- Enrolment for the implementation has ended.
- Timing
- 01.09.2025 - 12.12.2025
- The implementation has not yet started.
- ECTS Credits
- 2 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 150
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Lasse Rouhiainen
- Groups
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NONSTOPNONSTOP -implementation
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AVOINAMKAvoimen AMK:n toteutus
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VIRTUALVirtual implementation
- Course
- MAR010AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.
Intro
This course covers the essentials of using Google Ad to run effective paid advertising campaigns. You’ll learn how to conduct keyword research using tools like KeywordSheeter and UberSuggest to optimize your campaigns. The course also teaches you how to create highly effective landing pages for PPC campaigns to maximize conversions. Additionally, you’ll analyze practical examples of successful paid advertising campaigns and gain real-world insights. You’ll develop skills to structure and launch Google Ads campaigns from start to finish, using tools like SpyFu to analyze competitors’ ads and AI-driven strategies to optimize your results. Featuring expert insights and case studies, the course provides practical tools for advertising success.
Materials
More than 50 video tutorials that are inside the course.
Industry publications and PDFs