Digital and Content Marketing Strategies for Business Success (2 cr)
Code: MAR008AS2AE-3001
Basic information of implementation
- Enrollment
- 01.01.2024
- Enrolment for the implementation has ended.
- Timing
- 03.02.2025 - 31.07.2025
- Implementation is running.
- ECTS Credits
- 2 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 30 - 100
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Lasse Rouhiainen
- Groups
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NONSTOPNONSTOP -implementation
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AVOINAMKAvoimen AMK:n toteutus
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VIRTUALVirtual implementation
- Course
- MAR008AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.
Intro
This course explores the fundamentals of digital marketing and content marketing, as well as the significant impact of artificial intelligence on modern business practices. You’ll learn why digital marketing is essential for businesses today and how to develop a digital marketing strategy using the SOSTAC framework. The course also covers how to create an effective content marketing plan for both B2B and B2C markets. In addition, you’ll gain insights into how AI is transforming digital marketing strategies and discover the most important AI tools to enhance content creation. With expert insights and practical examples, this course equips you with the tools needed for digital marketing success.
Materials
More than 50 video tutorials that are inside the course.
Industry publications and PDFs