YouTube, TikTok, and LinkedIn Strategies for Business Success (3 cr)

Code: MAR007AS2AE-3001

Basic information of implementation


Enrollment
01.01.2024
Enrolment for the implementation has ended.
Timing
03.02.2025 - 31.07.2025
Implementation is running.
ECTS Credits
3 cr
Campus
Pasila Campus
Teaching languages
English
Seats
30 - 100
Degree programmes
AVO Open University of Applied Sciences
Teachers
Lasse Rouhiainen
Groups
NONSTOP
NONSTOP -implementation
VIRTUAL
Virtual implementation
Course
MAR007AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Intro

This course covers the essentials of using YouTube, TikTok, and LinkedIn to generate views and traffic for your business. You’ll learn how to apply keyword research techniques using tools like Google Trends and VidIQ to optimize YouTube videos. The course also teaches you how to analyze YouTube insights and understand how its algorithms work to improve performance. Additionally, you’ll discover how to leverage TikTok Live and track trends to boost engagement, as well as how to optimize your LinkedIn profile and post viral content. Featuring expert insights and real-life case studies, the course provides practical tools for success.

Materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

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