KREA Strategic Concept Design and Storytelling (10 cr)
Code: MAR004AS3AE-3004
Basic information of implementation
- Timing
- 12.01.2026 - 15.05.2026
- The implementation has not yet started.
- ECTS Credits
- 10 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- INTBBA International Business
- Teachers
- Ville Lahtinen
- Veera Nguyen
- Graham Hill
- Groups
-
IBE5PAMARINTBBA, 5. semester, Pasila, Marketing and Sales
-
CONTACTContact implementation
-
EXCHEXCH Exchange students
- Course
- MAR004AS3AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Implementation: Contact
If you already know the content of this course, you can demonstrate your knowledge. If you know how to demonstrate your knowledge of this course, please ask your course teacher for more information
Intro
During the course, you will be able to contribute to the strategic development of corporate brands. You will develop a concrete concept plan and multi-channel storytelling for a client. You will use different graphic design methods and tools and apply strategic brand thinking to create a responsible marketing or communication concept. The course involves close teamwork as part of the Creative Agency Krea.