KREA Strategic Concept Design and Storytelling (10cr)
Code: MAR004AS3AE-3003
Basic information of implementation
- Enrollment
- 03.06.2024 - 16.08.2024
- Enrolment for the implementation has ended.
- Timing
- 19.08.2024 - 13.12.2024
- Implementation has ended.
- ECTS Credits
- 10 cr
- Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- TRALI Business Administration
- DIGIBBA Digital Business Innovations
- Teachers
- Maria Vickholm
- Graham Hill
- Groups
-
CONTACTContact implementation
-
DBE5PCDBIDIGIBBA, 5th semester, Porvoo, group 1
- Course
- MAR004AS3AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Implementation: Contact
If you already know the content of this course, you can demonstrate your knowledge. If you know how to demonstrate your knowledge of this course, please ask your course teacher for more information
Intro
During the course, you will be able to contribute to the strategic development of corporate brands. You will develop a concrete concept plan and multi-channel storytelling for a client. You will use different graphic design methods and tools and apply strategic brand thinking to create a responsible marketing or communication concept. The course involves close teamwork as part of the Creative Agency Krea.
Materials
Anderson, Donald L (2019). Organization design: creating strategic & agile organizations. Sage
Fraser, Heather M.A (2019). Design works: a guide to creating and sustaining value through business design. University of Toronto Press.
Hanlon, Annmarie (2019). Digital marketing: strategic planning & integration Sage 2019
Lazauskas, J. & Snow, S. (2018). The storytelling edge: How to transform your business, stop screaming into the void, and make people love you. John Wiley & Sons, Inc. E-kirja.
Rodriguez, M. (2020). Brand storytelling: Put customers at the heart of your brand story. Kogan Page.