KREA Strategic Concept Design and Storytelling (10 cr)
Code: MAR004AS3AE-3001
Basic information of implementation
- Enrollment
- 02.01.2024 - 12.01.2024
- Enrolment for the implementation has ended.
- Timing
- 15.01.2024 - 17.05.2024
- Implementation has ended.
- ECTS Credits
- 10 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- TRALI Business Administration
- INTBBA International Business
- Teachers
- Graham Hill
- Kevin Gore
- Tarja Autio
- Groups
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TR3HECOMTradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä
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CONTACTContact implementation
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TR3HEMAR2Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 2
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TR3HEMAR1Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
- Course
- MAR004AS3AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Implementation: Contact
If you already know the content of this course, you can demonstrate your knowledge. If you know how to demonstrate your knowledge of this course, please ask your course teacher for more information
Intro
During the course, you will be able to contribute to the strategic development of corporate brands. You will develop a concrete concept plan and multi-channel storytelling for a client. You will use different graphic design methods and tools and apply strategic brand thinking to create a responsible marketing or communication concept. The course involves close teamwork as part of the Creative Agency Krea.