Integrated Marketing Communication (5 cr)

Code: MAR003AS2AE-3013

Basic information of implementation


Timing
23.03.2026 - 15.05.2026
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 45
Degree programmes
INTBBA International Business
Teachers
Sari Haavisto
Groups
CONTACT
Contact implementation
IBE3PA1
INTBBA, 3. semester, Pasila, group 1
EXCH
EXCH Exchange students
Course
MAR003AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

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