Integrated Marketing Communication (5 cr)
Code: MAR003AS2AE-3013
Basic information of implementation
- Timing
- 23.03.2026 - 15.05.2026
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- INTBBA International Business
- Teachers
- Sari Haavisto
- Groups
-
CONTACTContact implementation
-
IBE3PA1INTBBA, 3. semester, Pasila, group 1
-
EXCHEXCH Exchange students
- Course
- MAR003AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Contact, blended, online
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Intro
Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.