Integrated Marketing Communication (5 cr)

Evaluation scale

H-5

Schedule

The course is held Oct. 23 - Dec. 15th, 2023

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

Materials

Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
URL: https://www.vlebooks.com/Product/Index/627277?page=0
Especially chapters 19-22

Also recommended:

Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
URL: https://ebookcentral-proquest-com.ezproxy.haaga-helia.fi/lib/haaga/detail.action?docID=6349495

Teaching methods and instruction

This is an ONLINE implementation. There are zoom sessions available every Monday at 5.40 pm.

Working life connections

Real case-studies and examples. Assignment for a real organization.
Guest lecturer from a company.

Exam dates and re-exam possibilities

No exams, only assignments

Internationality

All material, examples and assignments are created for international students from a global perspective.

Completion alternatives

Work & Study (without prior competence)

Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).

For more information, contact me the responsible teacher.

Learning assignments

70% of the grade - Project Outcome
- Group IMC plan (SOSTAC)
- Presentation to other teams
- Reflective report (individual, no grading but must be completed)


30% of the grade - Project Work
- Group project plan & company introduction
- Attendance and activity in zoom
- Team task division and peer feedback

Assessment methods

70% Project Outcome, Grade scale: 0 - 5

Criteria

Structure, clarity, and consistency of the plan
Alignment of content with the assignment
Creativity and justification of own choices
Use of correct terminology and utilization of background information
Language, visual elements, and creative solutions of the presentation
Attaining a clear, collaborative and comprehensible presentation
Personal reflection/analysis and application of knowledge

30% Project Work, Grade scale: 0 - 5

Criteria

Project plan and assessment report of project work
Commitment to the project and teamwork
Planning and professionalism of the work
Attendance and engagement in class room and between team members
Submission of tasks within deadlines and good preparation
Team feedback