Data-Driven Marketing (5 cr)

Code: MAR002AS2AE-3001

Basic information of implementation

Enrollment
12.06.2023 - 20.10.2023
Enrolment for the implementation has ended.
Timing
23.10.2023 - 15.12.2023
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
30 - 100
Degree programmes
TRALI Business Administration
Teachers
Ville Lahtinen
Kevin Gore
Groups
TR3HECOM
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä
TRB3HEMARSAL
Tradenomi liiketalous, 3. lukukausi, monimuoto, Helsinki, Markkinointi ja myynti
TR3HEMAR2
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 2
VIRTUAL
Virtual implementation
INSTRUCTED
Instructed virtual implementation
TR3HEMAR1
Tradenomi liiketalous, 3. lukukausi, Helsinki, markkinointi ja viestintä, ryhmä 1
Course
MAR002AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Some of the self-directed learning that is part of the course takes place in third-party services according to the student’s own choice. The student is responsible for registering as a user of these services.

Intro

In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.

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